A Family Business
It all grew from an idea we had in 2018 about how to make our cycling more enjoyable, and to be able to do more of it!
As a young family, we became obsessed with being efficient with the limited time that we had when it came to getting outdoors for a cycle.
That developed into designing a better gravel bike that would take us from our front door and into the wilderness as quickly and painlessly as possible.
Alastair & Julie Beckett
OUR CORE VALUES
Our Mission
- We build bikes that are designed for fun.
- We build them for riders who value smiles over stats.
- We select the best parts available and build them into our vision of the perfect bike for Northern Ireland.
- This creates a community of riders who ride more often and create adventures on every ride.
Our Goals
- We will work with selected partners to develop the products that we want to see on the market.
- We will work closely with our customers and ambassadors to create content of value to educate and inform about off road cycling here in Northern Ireland.
Our Vision
- We want to become Irelands leading off road bike company and help build awareness of cycling in Ireland.
- We want to see more of our bikes around the mountains and coasts of Ireland and a wider understanding and passion for cycling amongst outdoor enthusiasts.
- We want to help map and document the network of off road routes that are yet to be discovered.
Our Values
- We stand for better, more simple products to make cycling easier and more enjoyable.
- We believe that it’s the people you ride with and the adventures you have that bring the most joy, and we want to empower more people to find their own adventures on every ride.
Our History...
#fustlefamily
Design & tested in Northern Ireland
Developed by the people we live amongst, Fustle was built on a desire to improve cycling here on the island of Ireland and the people are at the core of all of our values.
Fun comes first!
Our view is that cycling should bring joy and pleasure. It shouldn’t be solely about the suffering and the statistics.
We strive to see more smiles on the face of someone riding a new route for the first time, or narrowly dodging a crash on some slippy terrain that they didn’t see coming.
Powered by our people
As a small self funded company, our customers and ambassadors are the pillar of everything that we do. Without our #fustlefamily we have nothing, and because of this, we rely on feedback from the real world, and focus our product development on the needs and wants of real riders who are looking for that distraction from the daily grind.
Proud of our roots
Being based in Northern Ireland, it’s easy to feel like an underdog in a world of big bike brands with huge budgets and teams. But that’s exactly what makes us so hungry to represent our Island and harness the unique character that our people and their surroundings have to offer. Ireland has been home to some of the worlds greatest cyclists, and as a company we thrive off the will to punch above our weight and put Northern Ireland cycling on a world stage.