That's Real Life... creating our launch video.
We had a plan, albeit a bit loose around the edges.
Our videographer Sandy landed on a cold September afternoon, and we headed straight for the north coast of Ireland, destined for the village of Bushmills that would be our base for the few days of shooting.
Our vision was to show the diversity of terrain that our beautiful country of Northern Ireland had to offer, as well as the variety of riding preference that we experience with those passionate off road riders all around us.
Andrea Harrower, an outdoor enthusiast and passionate adventure cyclist joined us for day 1 to make the journey across to Rathlin Island, off the coast of Ballycastle, approximately 1 hour from the capital city of Belfast. Having competed in a number of multi day stage races around Europe and Ireland, we were confident Andrea would be able to keep energy levels topped up throughout the shoot, and we weren't disappointed.
Our brand ambassador Tommy joined us a few days later as we shot a little closer to Belfast overlooking the views of Strangford lough. The weather wasn't kind to us, but Tommys enthusiasm and all round high spirits could not be dampened, and we bagged another great days shooting despite a few soggy feet.