It all started with the search for a pair of socks!
But not just any pair of socks...
Why did all cycling socks have to stop just above the ankle? Why were they all made with such thin material they became useless in the Irish winters? Why didn't they just work?
In the end, we were left with no other choice really.
After setting about finding someone to manufacture our 'dream socks', we quickly realised that our frustrations didn't stop there, but rather this was just the tip of the iceberg for items that we thought our fellow cyclists could benefit from.
(Coming from Belfast, we are always inquisitive when Icebergs are mentioned!)
Fast forward to today, and we are working towards the launch of our very first complete bike, and are excited to help our supporters build it just the way they want.